Beautifully Different

Vive la difference.

Vantari Genetics challenges the idea that people have limited control over their health futures. With a focus on genetics, they believe we can abandon the cure-driven approach and move to a proactive model — from anticipating drug interactions to analyzing risks for inherited diseases and cancer.

We helped Vantari radically change the way they were telling their story — moving from a dry, clinical presentation to a human-centered approach that got straight to heart of the life-changing work they are doing. The work included a complete website redesign, photography and the development of the Beautifully Different campaign that played out across their communications channels.