Firewise
PEMCO
Content Strategy / Story Development / Film Production / Casting
A community recounts its experience with wildfire
PEMCO wanted to create a video for its policyholders regarding fireproofing property during wildfire season. Our approach was to capture documentary content centered on sharing the stories of real people who were directly impacted by wildfire. We wanted to hear first-hand from the community who lived through it to gain an authentic, emotional tone while presenting real-world knowledge and experience.
Fireproofing tips from people who lived through it
A key piece of our approach was leveraging the value of the "real people, real stories" content to elevate the effort from "a video" to a campaign, addressing social media and other promotional needs.
Due to our close involvement with the community, the project was well-received and spawned a number of PR events, which included community barbecues and the documentary being screened before movies at theaters in at-risk fire regions.
