Less We Can
NW Natural | Magneto
Content Strategy / Casting / Film Production / Photography
Making the Case for Less
Working with the Portland based agency Magneto, we created a series of 30 second broadcast spots, longer form web films, and photography for the natural gas provider, NW Natural. The stories highlight the efforts of NW Natural's customers who are making an impact by living with Less.
The big takeaway? Living with less doesn't need to be a sacrifice at all. It's a way of being and mindset that once embraced will actually enhance your life.
The 30 second spots were supported by a series web films that dive deeper into the stories of the people seen in the commercials
Still photographs were created to support the campaign across print and digital channels
