Love in the Moment

Stories about falling, and staying, deeply in love


Blue Nile wanted to break through the contrived marketing associated with retail jewelers and create content that captured the essence of what their brand stands for: love, commitment, and building lifelong relationships. With Love in the Moment, our goal was to convey the idea that true love transcends any type of categorization.


Client
  • Blue Nile
Our Role
  • Creative Strategy
  • Story Development
  • Casting
  • Film & Photography Production
  • Post-Production
Deliverables
  • Brand Stories
  • Social Shorts
  • Still Images

Storyboard

We worked with Blue Nile to develop the strategy and concept, and executed all aspects of the production. One key to the project's success was an extensive casting effort to find a truly diverse mix of couples with engaging stories and meaningful insights to share.

Social Shorts

In addition to the main video, we created a series of 30-second shorts that were posted to Blue Nile's website and social media as the campaign unfolded.

Photography

Photography played an integral role in telling the story. Intimate portraits served as a vehicle to bring together and reveal each couple at the end of the main video. Images were also used to showcase the project on Blue Nile's website.