A person in a gray jacket and helmet rides an Onewheel on a sidewalk past a Sub Pop store sign, with its reflection visible in a glass wall on the left.

An urban revitalization

20 years of vision, collaboration, and renewal

Told through interviews with architects, urban planners, business owners, social and community leaders, this short film looks back on the extraordinary transformation of the South Lake Union neighborhood in Seattle. A truly collaborative and thoughtful effort that emphasized sustainability, affordable housing, local business, and transportation, Vulcan's vision and stewardship have been an inspiration for cities around the world.

Client
  • Vulcan
Our Role
  • Creative Strategy
  • Film Production
  • Casting
  • Post-Production
Deliverable
  • Brand Film

Storyboard

An aerial view of the Seattle skyline at sunset, featuring modern office buildings in the foreground, skyscrapers in the background, and Mount Rainier visible in the distance.
Four women sit on a rooftop terrace around a lit fire pit at twilight, overlooking a city skyline and body of water.
A close-up profile shot of an elderly woman with silver hair and wire-rimmed glasses, looking thoughtfully to the left.
A middle-aged man with gray hair and glasses wearing a suit jacket and light blue button-down shirt sits in front of a window.
A modern office complex with glass-paneled walls features a central, elevated bridge structure connecting two buildings above a pedestrian courtyard with landscaping and a small fountain.
A construction worker in a high-visibility jacket and a full-face safety shield uses a yellow DeWalt chop saw to cut a metal beam, sending a spray of bright sparks into the air inside an unfinished building.
A man sits on a built-in wooden corner bench with his feet resting on a small tree-stump table while typing on a laptop, situated before a large window overlooking a city view.
An aerial view shows a large group of sailboats competing in a regatta on a calm harbor near a coastal city during the golden hour.
A close-up shot of a blonde woman with blue eyes looking slightly to her right with a gentle, soft smile.