Two large yellow mining dump trucks, numbered 47 and 44, operate on a dusty dirt road near a pile of gravel while an orange excavator loads earth in the background under a cloudy sky.

Proving Grounds

Building the barely possible

First Mode develops and manufactures decarbonization solutions for heavy industry. We worked with them to tell the story of the ‘Proving Grounds’, a super-sized test track that allows them to move their big ideas from virtual models to an uncompromising, real-world mining environment.



Client
  • First Mode
Our Role
  • Creative Strategy
  • Film & Photography Production
  • Post-Production
Deliverables
  • Brand Film
  • Photo Library

Storyboard

We produced a short film and library of photographs featuring First Mode engineers and their industry partners on the job. Our footage captures key stages in the transformation of massive ultra-class haul trucks from diesel power to clean, hybrid energy solutions.

A white pickup truck drives along a curving asphalt road that cuts through a dense, lush green forest under an overcast sky.
A man wearing an orange hard hat and safety glasses drives a truck while speaking into a handheld radio.
A young woman with curly blonde hair and glasses speaks while looking slightly away from the camera.
Two men in hard hats and high-visibility work shirts and a woman in a white hard hat and high-visibility vest stand outside a facility, engaged in a professional conversation.
A person wearing a high-visibility vest and a hard hat walks across a large, cleared dirt field under a blue sky with scattered clouds, with heavy machinery visible in the background.
A man in a hard hat and high-visibility work shirt sits on the lowered tailgate of a pickup truck parked in a grassy landscape overlooking a river.
Three construction workers stand next to a massive, yellow mining truck with large detached tires in a dirt field.
A man with glasses and a beard wears a grey long-sleeved shirt and gestures with his hands while speaking in front of a white wall with a large planning chart.
An aerial view shows two large dump trucks driving on a dirt road through a sprawling excavation site, with an orange excavator operating on a sloped hillside under a partially cloudy blue sky.

Photo Library

A middle-aged man wearing a yellow hard hat, safety glasses, and a neon green reflective vest looks away from the camera in an industrial setting.
A woman in a light-colored t-shirt and red long-sleeved shirt sits on the steps of a large yellow construction vehicle at a worksite.
Two construction workers in safety gear and hard hats stand on a dirt lot, engaged in conversation with heavy machinery visible in the blurred background.
A view from inside a vehicle looking through the side-view mirror at a large yellow dump truck driving on a dusty, unpaved construction site under a cloudy sky.
Close-up side view of a large, yellow mining dump truck showing its massive BKT Earthmax tire and wheel assembly in a dimly lit industrial setting.
A man wearing a white hard hat and a high-visibility yellow t-shirt with a safety vest sits on a yellow industrial spool inside a large warehouse facility.