Deep Roots

Three conversations... One story.

Developed for Yakima Chief Hops, this film presents a multigenerational conversation about the hardships, risks taken, victories won, and the insurgent mindset that has propelled a small group of farmers to become the premier provider of hops to the world. The film is less about providing a nostalgic look back or history lesson but rather a way to connect the dots from these legacy stories of grit, self-reliance and vision to the challenges and opportunities that lie ahead for the next generation.⁠