Future Forward

Stories from the road


The Amazon Freight Partner program helps entrepreneurs build successful trucking businesses while creating career opportunities for drivers across the country. We partnered with Amazon to produce a series of short documentary-style films and photography that bring these stories to life.


The project spanned two distinct campaigns — Future Forward, designed to attract new business owners, and Discover Your Drive, aimed at recruiting drivers. We developed creative frameworks for both, helped vet real partners and drivers, and produced the entire body of work across five cities: Denver, Raleigh, Seattle, Houston, and Phoenix.

Client
  • Amazon Freight Partner
Our Role
  • Creative Strategy
  • Story Development
  • Film & Photography Production
  • Post-Production
Deliverables
  • Brand Campaign Film
  • Photo Library
  • Social Cutdowns

Storyboard

The partner films are warm and visionary — portraits of leaders building something bigger than themselves. The driver films are upbeat and empowering, capturing the unique motivations that put each person behind the wheel. Together they paint a picture of the diversity and ambition at the heart of the program.

Photo Library