Hands

One ring. A lifetime of moments.


Blue Nile wanted to capture the idea that a ring isn't just worn, it's carried through a life. Our solution was to create Hands, a short 'collection' style film that follows a ring through the big and small moments that make up couple's journey together. At its heart, it's a film about the promise a ring makes and everything that comes after.

Client
  • Blue Nile
Our Role
  • Creative Strategy
  • Casting
  • Film & Photography Production
  • Post-Production
Deliverables
  • Brand Campaign Film
  • Social Cutdowns
  • Photo Library

Storyboard

We built the concept from the ground up, casting real couples and families, and recreating the kinds of moments their audience would recognize themselves and their lives in.

Social Cuts

A series of 15-second clips that capture the everyday moments and conversations that shape our lives.